We don't do
customer journeys.
We give your teams, and your AI, the context they need to deliver seamless experiences across your organisation. When a customer is ready, you stand out as the trusted brand.
Trusted by 30+ clients
AI holds memory, consistency and scale. People hold trust, judgement and the room.
You have one customer. Your organisation has five versions of them.
Marketing
has the persona.
Sales
has the CRM notes.
Delivery
has the scope document.
The contact centre
has the script.
Your AI tools
have whatever they were last fed.
Nobody is wrong. They are just not reading from the same page. Your customer feels every join.
Context is the new customer journey.
Building customer journeys from scratch.
That work is slow and expensive, and it often ends in a deck nobody opens twice.
A clear, end-to-end definition of your service.
So we write it once, as a shared context every team and every AI tool can use. It works on day one. It stays current as your business learns.
One context at the core. Three things to earn around it.
The shared context
Market research, sales conversations, win/loss themes and our insight toolkit.
Your proposition, pains, proof, voice and service definition.
Marketing, sales, delivery, the contact centre and every AI tool they use.
Earn attention
Say one thing, clearly, to every voice in the buying centre.
Earn conviction
Respond to real signals, and give your champion what they need to win the room.
Earn loyalty
Prove the value in use. Loyalty then feeds the next round of attention.
AI holds memory, consistency and scale. People hold trust, judgement and the room.
See the full approachThe 90-day reset. Four steps. Then we do it again, sharper.
Buyer recall fades after 90 days. So we reset every 90.
Define
We build your shared context around one product or one stalled number.
Ground and activate
Your teams and their AI tools start working from it. Messaging goes to market.
Convert and learn
We follow the signals, match the response and record what every conversation teaches.
Reset
We review what worked and update the context. The next quarter starts from a sharper one.
Built here, for how business gets done here.
POPIA
Consent and direct marketing rules are written into the context, not bolted on afterwards.
Sector conduct rules
What you may promise, and how, in banking, insurance and energy.
B-BBEE and procurement
We plan for how enterprise buying really works, vendor forms included.
Relationship-dense networks
Everyone knows someone who has worked with you. We plan for that too.
- 20+ years across investment and retail banking, insurance, telecoms and energy
Trusted by industry leaders
What senior executives and decision-makers say about working with Stratava.
"It was very clear from the outset that Nadia had done a fair amount of research on our business and our vision but also competitors and the industry. I have worked with many intelligent and capable professionals, but Nadia's problem-solving skills stand out. Thinking back to that time I recall Nadia's professionalism, work ethic, commitment to the customer and ability to work innovatively under pressure."
Melissa Reddy
Former Product Head, Old Mutual Corporate
"Her determination and exceptional skills as a design specialist significantly enhanced our Mauritius business operations. She delivered outstanding results with unwavering professionalism and energy"
Andiswa Maseko
Former Head of Design, Standard Bank CIB
"Nadia has been leading the charge in helping our business create a comprehensive view of the entire digital experience within CIB, enabling our team to effectively prioritize and make well-informed decisions. Her contributions have been pivotal in transitioning our service design efforts from an ad hoc basis to a structured and consistent approach."
Naomi Parsons
Exec: Digital Transformation, Absa CIB
"I worked with Nadia for a couple of years and she made a huge contribution to the increased awareness of rapid prototyping helping to drive innovation, design thinking and improved customer experience. Nadia is undoubtedly an action oriented person who always strives to give of her best to colleagues, team members and clients. I have no doubt Nadia will continue to go from success to success."
Peter Alkema
Former FNB Chief Exec of Product Innovation
"Nadia is an exceptional innovator who has transformed our ideation approach. She has ignited a culture of innovation that continues to elevate our work and shape our success. Her visionary leadership is a true asset to our organisation."
Group Innovation Award Citation
Bessy Mahope
Former Head of IT Risk, WesBank
"It was very clear from the outset that Nadia had done a fair amount of research on our business and our vision but also competitors and the industry. I have worked with many intelligent and capable professionals, but Nadia's problem-solving skills stand out. Thinking back to that time I recall Nadia's professionalism, work ethic, commitment to the customer and ability to work innovatively under pressure."
Melissa Reddy
Former Product Head, Old Mutual Corporate
"Her determination and exceptional skills as a design specialist significantly enhanced our Mauritius business operations. She delivered outstanding results with unwavering professionalism and energy"
Andiswa Maseko
Former Head of Design, Standard Bank CIB
"Nadia has been leading the charge in helping our business create a comprehensive view of the entire digital experience within CIB, enabling our team to effectively prioritize and make well-informed decisions. Her contributions have been pivotal in transitioning our service design efforts from an ad hoc basis to a structured and consistent approach."
Naomi Parsons
Exec: Digital Transformation, Absa CIB
"I worked with Nadia for a couple of years and she made a huge contribution to the increased awareness of rapid prototyping helping to drive innovation, design thinking and improved customer experience. Nadia is undoubtedly an action oriented person who always strives to give of her best to colleagues, team members and clients. I have no doubt Nadia will continue to go from success to success."
Peter Alkema
Former FNB Chief Exec of Product Innovation
"Nadia is an exceptional innovator who has transformed our ideation approach. She has ignited a culture of innovation that continues to elevate our work and shape our success. Her visionary leadership is a true asset to our organisation."
Group Innovation Award Citation
Bessy Mahope
Former Head of IT Risk, WesBank
Start with one product or one stalled number.
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