About

I'm Nadia. I started in software and ended up in the customer's corner.

Nadia Naidoo, Founder and Principal CX Strategist, Stratava Advisory.

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My story

Twenty years of watching good products stall for the same reason.

I have spent about 20 years across investment and retail banking, insurance, telecoms and energy.

The pattern was always the same. The product was sound. The teams were capable. But each team was working from a different picture of the customer, and the customer could tell.

I used to map journeys to fix that. I stopped, because the maps took months and changed very little. What works is one clear context that everyone uses. That is what Stratava builds.

Nadia Naidoo, Founder and Principal CX Strategist at Stratava Advisory
Why AI-native

I can tell you what AI will and won't do, because I've built software.

I began my career as a software engineer, and I still work fluently in cloud, data and AI. So I am realistic about it.

AI is very good at memory, consistency and scale. It is not good at trust or judgement. I design the work so each side does what it is good at.

Credentials

The letters after my name, for those who check.

CCXP

Certified Customer Experience Professional.

MBA (Innovation & Entrepreneurship)

University of London.

Chartered Manager (MCMI)

Chartered Management Institute.

CXPA member

Customer Experience Professionals Association.

Speaker

UX South Africa.

Bring me one product or one stalled number.

Start with the GTM Readiness check, or book a call and we will talk it through.

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