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Notes from the field, not from the brochure.

Each week I record a short video and write the short version here. Opinions, worked examples and the occasional confession.

Context is the new customer journeyGo-to-market

Your buyers will forget you in 90 days. Plan for it.

Buyer recall fades after roughly 90 days, so most deals are forgotten long before they are lost. Here is how to plan for it.

10 November 20263 min readRead
Coming soon: First week of December 2026
Field notesGo-to-market

2026 in review: ten tools that can help you cut customer acquisition cost

What I learnt this year, and the ten tools I would actually use.

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